In this guide, you’ll learn how marketers can apply AI to hit their goals. We’ll also highlight top AI tools for common marketing tasks.
Benefits of Using AI for Marketing
Marketers who use AI enjoy benefits like:
- Greater efficiency: AI can automate repetitive tasks so your team can focus on higher-level strategy and creative work
- Rapid data analysis: AI can analyze massive datasets to reveal insights that guide better marketing strategies
- Better customer experiences: AI-powered chatbots deliver instant support while freeing human agents for complex issues
9 Ways to Use AI in Marketing
Below, we list nine common ways you can use AI.
1. Write Optimized Blog Posts
AI can help you create content that’s both helpful and optimized for SEO. And good news—many of the techniques that prime content for search engine visibility also help it to appear prominently in large language model tools (LLMs).
Free tools like ChatGPT can help you produce first drafts. But you shouldn’t just paste your article outline into ChatGPT and instruct it to produce content.
Instead, first upload your product details, target persona, and optimization guidelines into a chat. And instruct ChatGPT to take these assets into account for your writing project.
Then, paste individual sections from your outline into ChatGPT one at a time—AI works better in smaller batches. You can also work in Canvas, which is a Google Doc-like functionality in ChatGPT that lets you refine your text collaboratively with AI.
Nigel Stevens, CEO at Organic Growth Marketing, uses a more advanced approach to AI-powered content creation that involves integrating various tools using automation tool AirOps:
“We have workflows that can do fact-checking, editing, and more. And different AI models are being deployed in different steps of each workflow. For example, we’ve found Gemini models to be great for research tasks, but Anthropic and OpenAI models excel at outlining and drafting.”
And Nigel’s team is thoughtful about providing the right inputs:
“It’s critical to ensure that each workflow is given relevant brand context, such as a writing guideline, good content examples, product description, target personas, and so on.”
But LLMs don’t have access to keyword data. You have to do that kind of research before you start drafting content.
Semrush’ Content Toolkit combines AI’s content capabilities with real-time SEO data to help you:
- Find relevant blog topics with proven search demand
- Build structured SEO briefs
- Generate full-length, optimized drafts
- Refine posts with actionable improvement tips
To get started, open the Topic Finder tool. Enter a broad keyword or phrase relevant to your business, and the tool will surface blog post ideas backed by Semrush data and explanations of why those topics are worth covering.